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Mass Relevance
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Mass Relevance : ウィキペディア英語版
Mass Relevance

Mass Relevance merged with Spredfast in April 2014, forming the a comprehensive social marketing company. Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. The platform allows customers to engage in real-time. Combined with comprehensive data, Spredfast creates more interactions between brands and consumers.
Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.
==History==
Mass Relevance merged with Spredfast in April 2014, forming the strongest and most comprehensive social marketing company. The Mass Relevance Platform began life as TweetRiver, starting back in April 2009 by Barry Cox, Brian Dainton, and Eric Falcao. The three developers would meet every Tuesday night at various coffee shops, and by December 2010, with the help of Sam Decker, founded Mass Relevance, which aimed to provide the services of social media curation functions to enterprise-level clients. In 2011, the Mass Relevance Platform added a new variety of functions and services and was used at many high-profile events, including the White House Twitter Town Hall and used across marketing programs for brands such as Pepsi, Target, HSN, American Eagle, GE, American Express, Ford and others.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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